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Plans and pricing

Overview

To compare OVIAH plans, Studio starts at $25/month with full booking and email automation; Studio Pro at $45/month adds SMS reminders, waitlist, and chat.

Two plans, no surprises

OVIAH offers two plans designed for independent beauty and wellness professionals. Both include everything you need to book clients and get paid — the difference is in automation, customization, and support.

Studio — $25/month

Everything you need to get started and run your business:

Booking and payments
Full booking system with Stripe and Square integration, deposit collection, and cancellation policies.
Email automation
Email reminders (24h and 2h before appointments) and follow-up emails after visits.
Booking page
Template-based page builder with gallery and policies pages. Your branded page at [yourname].oviah.me.
Usage
500 SMS and 3,000 emails per month. Standard analytics and reports.

Studio Pro — $45/month

Everything in Studio, plus advanced automation and customization:

SMS reminders
Text message reminders at 24h and 2h before appointments — the most effective no-show prevention tool.
Advanced automation
Birthday wishes, books-open notifications to subscribers, and full automation control.
Custom frontend
Full page builder with custom frontend capabilities (vs. template-based on Studio).
Waitlist and chat
Built-in waitlist page with auto-fill and OVIAH Chat for client messaging — both included.

Studio Pro also includes 2,000 SMS and 10,000 emails per month, advanced analytics, and same-day support.

Add-on modules

Both plans can purchase add-on modules to extend your capabilities:

Cycle-aware booking
Let clients opt in to share cycle data for optimal appointment timing. Popular with estheticians and wellness practitioners.
AI Assistant
AI-powered tools to help manage your business and communicate with clients.
Marketing automation
Advanced marketing tools to grow your client base and increase rebooking rates.

Manage your active add-ons from the Add-on Settings tab in your dashboard.

Tip
If you're just getting started, Studio has everything you need. Upgrade to Studio Pro when you're ready for SMS reminders and the waitlist — those features pay for themselves quickly by reducing no-shows and filling your books faster.